Essay on Hygeia Case Study - 735 Words

PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Intramuros, Manila GRADUATE SCHOOL OF MANAGEMENT CASE ANALYSIS: HYGEIA INTERNATIONAL In Partial Fulfillment of the Requirements in BUSINESS POLICY Submitted to: Prof. Valmores Submitted by: JAMES RODNEY R. ROMANA Pamantasan ng Lungsod ng Maynila (University of the City of Manila) Graduate School of Management A. TITLE OF THE CASE: HYGEIA INTERNATIONAL B. POINT OR VIEW: Henry Livingston, Vice President of the Africa Middle East Region of Hygeia International C. TIME CONTEXT : 1980 D. STATEMENT OF THE PROBLEM What can Hygeia International do to create new revenue streams to take†¦show more content†¦of white meat, more eggs, disease resistance, or other desired characteristics). * The company also has an expertise with the entire technology of operations in drugs for disease control and feed supplements for chicks. * The treasurer noted that the potential rate of return is well over hurdle rate | * Growing federal regulation in the US * Political unrest due to disunited tribal groups * Marketing channels have not sufficiently developed * The major bottleneck in Nigeria of a lack of trained human resources for the agricultural sector * Inflationary conditions may force government to impose price controls which will in effect impact profits | G. ASSUMPTIONS: None made H. ALTERNATIVE COURSES OF ACTION 1. Venture into poultry production to increase company presence in Nigeria 2. Use poultry prod uction as a sales promotion tool to increase profit 3. Focus on Hygeia’s core competency, which is pharmaceutical products for human consumption, and try to grow their business in Nigeria in that manner. I. ANALYSIS ALTERNATIVE COURSES OF ACTION | ADVANTAGES | DISADVANTAGES | 1. Venture into poultry production to increase company presence in Nigeria | * They have proven to have the capability to mass produce poultry * Addresses a clear need/problem in Nigeria and therefore can beShow MoreRelatedThe Father of Medicine, Hippocrates, Changed the Perception of Medicine1633 Words   |  7 Pagesfrom him by an eagle. Asclepius, the son of Apollo and a mortal mother, was the most celebrated god of medicine. He was usually portrayed holding a staff intertwined with snakes, serving as the origin of the caduceus sign of the modern physician. Hygeia, goddess of health or hygiene, and Panacea, goddess of cures, were the daughters of Asclepius.Homer portrayed Asclepius as a skilled healer and the father of sons who also became physicians, calling themselves Asclepiads. By the time of HippocratessRead MoreImagine If You Were Bedridden Living In The Hospital With2013 Words   |  9 Pagesthere is a thin line between what’s right ethically and what’s legal. While some medical professionals around the world support the thought of the right to die, others do not believe that it is morally acceptable and ethical. I believe that in some cases the right to die is a choice that the patient can make and the doctors should help the patient because this is the care/choice that the patient wants. In my opinion there should be certain requirements that are needed in order for patient assistedRead MoreThe Function of Criticism at the Present Time12631 Words   |  51 Pagesvainly spent in attempting it, which might with more fruit be used in preparing for it, in rendering it possible. This creative power works with elements, with materials; wha t if it has not those materials, those elements, ready for its use? In that case it must surely wait till they are ready. Now in literature,−−I will limit myself to literature, for it is about literature that the question arises,−−the elements with which the creative power works are ideas; the best ideas, on every matter which